ELIE SAAB x H&M: Couture glamour meets everyday style

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A new chapter in high-street fashion is set to unfold as ELIE SAAB joins forces with H&M for a collection that brings the Beirut-founded couture house’s signature glamour to a wider audience.
Known for exquisite craftsmanship, romantic silhouettes and show-stopping red-carpet gowns, ELIE SAAB brings its unmistakable house codes to a wardrobe spanning womenswear, menswear and accessories. Expect embellished gowns, shimmering separates and sharply tailored pieces, elevated with delicate lace, gradient sequins and signature monograms.
The collaboration captures the designer’s vision of modern luxury while offering a complete wardrobe designed to move between occasions. From statement eveningwear to polished tailoring and finishing accessories, each piece reflects the intricate detailing and refined glamour associated with the house.
Launching 22 October 2026 in select H&M stores and online across the UAE, Qatar, Kuwait, Saudi Arabia, Bahrain and Egypt, the collection promises to bring a touch of ELIE SAAB’s couture world to the everyday fashion landscape.

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October 2026

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