AlRayyan Hotel Doha, Curio Collection by Hilton, and Qreate Magazine came together throughout October 2026 to raise breast cancer awareness, encourage healthier lifestyles and support the well-being of the community through meaningful Pinktober initiatives.
Some causes call for more than words; they call for people to come together with compassion, purpose and a shared commitment to making a difference. This Pinktober, AlRayyan Hotel Doha, Curio Collection by Hilton, and Qreate Magazine joined hands to promote breast cancer awareness and encourage the community to make health and well-being a priority.
Bringing this vision to life were Bilel Dridi, Head of Marketing, Communications and PR overseeing AlRayyan Hotel Doha, and Azqa Haroon, CEO and Editor-in-Chief at Qreate. United by a shared commitment to the well-being of the community, they came together to raise awareness, share valuable information and encourage healthier lifestyle choices. The initiative was driven by a community-first purpose, with no commercial agenda behind it.
Conversations that inspire and inform
Education and meaningful conversations formed an important part of the campaign. In an informative interview, Dr. Dina Shalaby addressed common breast cancer myths and shared essential facts, highlighting the importance of reliable information, awareness, and early detection.
The campaign also featured a heartfelt conversation with Rita B. Nehme, whose personal story offered an inspiring reflection on strength, resilience and hope. Her experiences highlighted the courage it takes to navigate life’s challenges and the importance of having a strong support system, particularly the love and encouragement of family members during difficult times.
Encouraging healthier everyday choices
Recognising that well-being is shaped by everyday habits, the campaign also brought nutrition and physical activity into focus. A Healthy Cooking Class encouraged participants to explore nutritious ingredients, understand the value of a balanced plate, and discover practical ways to make healthier food choices.
Complementing this was a dedicated Fitness & Wellness Session, celebrating movement, self-care and the importance of making time for personal well-being. Together, these experiences encouraged participants to take small, meaningful steps towards a healthier lifestyle.
Standing together at The Pink Run
The campaign extended its community involvement through The Pink Run, an open public breast cancer awareness event organised by Mall of Qatar. AlRayyan Hotel Doha brought its signature hospitality to the occasion with a thoughtfully curated selection of light bites and refreshments. The hotel also contributed to organising the event, with staff and management supporting the activities and joining participants in the run.
The participation reflected the spirit of solidarity at the heart of Pinktober, bringing people together to promote awareness and demonstrate how community engagement can contribute to a meaningful cause.
Beyond October
At its heart, this collaboration was about people coming together for something that matters. From sharing essential health information and personal stories to encouraging nutritious eating, physical activity, and community participation, the campaign highlighted different ways to make a positive difference.
Breast cancer awareness should not begin and end with Pinktober. It calls for continued conversations, informed health decisions, appropriate screening, and a community that stands alongside those affected.
Through their shared commitment, AlRayyan Hotel Doha, Curio Collection by Hilton, and Qreate Magazine reinforced a simple but powerful message: awareness is most meaningful when it inspires action, compassion and lasting change. By bringing people together around health and well-being, the collaboration celebrated the power of community and the difference that collective effort can make.
