X28 Fashion Fair continues to champion Qatar’s fashion scene, highlighting local designers and homegrown brands, which made up 70% of participants. Over 1,500 visitors explored the exhibitions, where first-time exhibitors accounted for 40% of brands, reinforcing X28’s commitment to emerging talent. Designer booths sold out, and vendors reported direct sales and new leads, underlining strong consumer engagement. Repeat designers returned, reflecting sustained trust and long-term partnerships, supported by 12 sponsors and a series of five major events since 2024.
The most recent edition, the X28 x Modista – Ramadan Edit, brought Doha a curated collection of chic prêt-à-porter, elegant abayas, modest fashion, and statement jewellery.
Hosted at Marriott Marquis Doha on 17 January 2026, the event attracted fashion enthusiasts from across the city, offering a first look at upcoming trends and highlighting X28’s role in uniting style, creativity, and commerce under one roof.
