New Balance celebrated the opening of its newest store at Villaggio Mall with a first-of-its-kind fashion show on 3 September, turning the mall’s iconic indoor canals into a floating runway.
The latest New Balance collections were showcased from gondolas gliding through the waterways, giving visitors a unique front-row view while bringing together sport, fashion and the distinctive atmosphere of Villaggio Mall.
The opening celebration also featured Mediterranean-inspired experiences and interactive customisation stations, including hot stamping, embroidered patches and a charm bar, allowing visitors to personalise their New Balance pieces.
The event marked a creative new chapter for the brand in Doha, transforming one of the city’s most recognisable retail settings into an immersive fashion experience.
