At DJWE 2026, Alfardan Jewellery brought Qatar’s rich legacy of pearls, craftsmanship and luxury to the fore, presenting a spectacular portfolio of more than 60 international and local jewellery and watch brands under one pavilion.
Rooted in Qatar’s pearling heritage, the Alfardan story dates back to 1954, when Hussain Ibrahim Alfardan began building a legacy around exceptional pearls and gemstones. More than seven decades later, that passion continues to shape the house’s approach to luxury, where heritage meets contemporary design and exceptional craftsmanship.
The 22nd edition of the Doha Jewellery & Watches Exhibition offered a dazzling showcase of rare creations and new collections, with notable presentations from Chopard, Chaumet, Marli, Noudar, Franck Muller, Girard-Perregaux, Tiffany & Co., Vacheron Constantin and Sartoro, among others.
Among the standout moments was Chopard’s celebration of the 50th anniversary of its iconic Happy Diamonds and Happy Sport collections. Alfardan Creation also unveiled a new suite of High Jewellery pieces, highlighting its own design language and craftsmanship.
Collectors and connoisseurs were treated to an extraordinary selection of rare jewels and timepieces, including museum pieces from Vacheron Constantin, exceptional creations from Tiffany & Co., and pieces from Hussain Alfardan’s private Al Tawash collection. The exhibition also explored Qatar’s cultural heritage through jewellery, with highlights including Chopard’s L’Heure de Diamant, created in collaboration with Ali Alfardan, Chaumet’s Hortensia timepiece, Franck Muller’s Imperium Block collection and Marli timepieces.
A particularly striking collaboration was the Tiara Project, bringing together Chaumet, Alfardan Jewellery and M7 to celebrate the artistry and enduring elegance of contemporary tiara design.
Adding a distinctly Qatari chapter to the presentation was Noudar, the Alfardan in-house jewellery brand founded by Noor Alfardan in 2012. Its latest collection drew inspiration from geometric forms, Islamic patterns, ceremonial jewellery and henna motifs, translating elements of Qatar’s cultural heritage into a distinctly modern aesthetic. Alongside Noudar, local brands Elyaka and Erth further represented the evolving language of Qatari jewellery design.
With its extraordinary mix of heritage pieces, contemporary creations and international maisons, Alfardan Jewellery’s DJWE 2026 showcase offered more than a celebration of jewellery; it was a portrait of Qatar’s enduring relationship with luxury, craftsmanship and design.
