Bang & Olufsen introduces the Beosound Premiere, a sculptural soundbar that transforms spatial audio into a lifestyle statement. Designed to command attention as much as it commands a room, the piece blends high-performance acoustics with striking design, continuing the brand’s century-long legacy of craftsmanship and innovation.
Precision-engineered performance
Crafted from precision-milled aluminium, Beosound Premiere delivers immersive three-dimensional sound through ten custom-engineered drivers, including a central up-firing unit that enhances height and depth. The result is a cinematic listening experience that expands beyond the physical form of the soundbar, made even more dynamic through Bang & Olufsen’s patent-pending Wide Stage Technology™.
Design as sculpture
Beyond performance, the design itself is treated as an object of art. Its seamless aluminium body, pearl-blasted finish, and exposed speaker architecture reflect a philosophy where form and function are inseparable. Subtle details, including 1,925 perforations on the central driver, pay tribute to the brand’s founding year and heritage of precision engineering.
Light as interaction
Enhancing its presence as a lifestyle object, Beosound Premiere features 90 responsive LEDs that shift with user interaction, creating a soft, atmospheric glow that bridges sound and light. The soundbar also integrates seamlessly into modern living spaces with flexible placement options and expandable surround sound capabilities through Bang & Olufsen’s ecosystem.
The Haute Edition
For collectors, the Haute Edition offers a rare expression of the design, limited to just 25 pieces worldwide. Featuring intricate radial milling inspired by sound waves, each piece is individually numbered and presented with bespoke accessories, reinforcing its status as both a functional audio system and a collectible design object.
Where sound becomes sculpture
Beosound Premiere ultimately reimagines how sound is experienced at home, no longer hidden technology, but a sculptural centrepiece where acoustics, design, and atmosphere exist in perfect harmony.
